✦ ABOUT US ✦
Founder’s note
ThreadedByMa was born from a simple belief — that not everything in life needs to be rushed, and not everything should look the same.
Before this, life often felt like a constant rush — always running, always chasing time, especially during my years as a teacher. But after becoming a mother, everything began to shift. I longed for a slower, more meaningful life… one where I could truly be present with my daughter, Vaani, and my family, while also creating something of my own — at my own pace.
In today’s fast-moving, bhaag-daud bhari duniya, I chose to slow down.
And in that stillness, ThreadedByMa quietly came to life.
Hi, I’m Sonam Srivastava, the heart behind ThreadedByMa.
Inspired by the Japanese philosophy of wabi-sabi — finding beauty in imperfection and simplicity — ThreadedByMa celebrates the charm of handmade. Here, perfection is not the goal. Instead, we embrace the gentle irregularities of handwork, the softness of each stitch, and the uniqueness that makes every piece one of a kind.
In a world driven by fast, machine-made products, ThreadedByMa stands for slow, mindful creation. Every piece is hand-embroidered with patience, love, and intention — carrying not just design, but emotion.
This journey is not only about creating beautiful pieces, but also about sharing the joy of making. Through my work and workshops, I hope to help others turn their thoughts, feelings, and memories into something tangible — something they can truly hold close.
From personalized gifts to home decor and wearable pieces, everything here is created with heart — not in a hurry, but with care.
“Don’t wait for perfections… just stitch.”
-SONAM SRIVASTAVA